About Rolflor™

Company History

In 1986, a proven European automatic truck and trailer loading and unloading system was introduced to the North American market. The system was redesigned and improved to reduce cost and weight using all US-made components. In 1992, Jim Jones purchased the assets of Rolflor Industries including all of its patents for the Rolflor™ Cargo Handling System.

To date, live floor systems have been provided to leading organizations such as American Home Foods, Eastman Kodak, Lego Systems, Fieldcrest Cannon, Sunshine Biscuits, Woodbridge Group, General Motors, Goodyear Tire and Rubber, Defense Logistics Agency, and more!

ETA, Inc. Management

Jim Jones has worked in the live floor industry for 21 years. From 1976 to 1985, he worked for Hallco Manufacturing. He advanced through the company, holding positions as Purchasing Officer, Production Manager, Sales Coordinator, and Acting General Manager. Mr. Jones then went to work for the Rolflor™ startup company until ETA was formed in 1993.

The Rolflor Cargo Handling System - The Finest Live Floor System Available Today. The standard Rolflor design fits a 45, 48, or 53 foot, 102-inch-wide trailer and will move loads in or out at 15 feet per minute nominal speed. Installed in a new or existing trailer, the system can pull in or push out loads of up to 30,000 or 55,000 pounds. Learn about The Rolflor Cargo Handling System's Features.